Half pallets 24x40 for retail display and endcap promotions

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Half Pallets (24x40) - Retail Display & Endcap Guide

The 24x40 half pallet is the preferred display solution for grocery endcaps, club store floor stacks, and promotional retail programs. Florida Pallet Supply stocks and delivers half pallets across FL, GA, NJ, MD, and DE.

Full Specifications

Half Pallet (24x40) Specifications

The half pallet measures exactly half the deck area of the standard 48x40 GMA pallet. Its compact footprint fits in grocery store aisles, club store promotional areas, and tight retail back-stock locations where full pallets cannot navigate.

Specification	Detail
Dimensions	24" x 40"
Forklift Entry	4-way
Static Load Capacity	2,750 lbs
Dynamic Load Capacity	1,100 lbs
Common Uses	Retail endcaps, club store floor displays, promotional stacks
Wood Species	Southern Yellow Pine, Mixed Hardwood
Compatible Stretch Wrap	Standard machine and hand wrap
Pallet Weight	22-30 lbs

Florida Pallet Supply stocks new and recycled half pallets for retail and food and beverage customers across FL, GA, NJ, MD, and DE.

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The half pallet emerged from the grocery industry's need to place product displays in locations where full GMA pallets are too large and bulky. A 48x40 pallet occupies 13.3 square feet of floor space - enough to block an aisle or overwhelm a small endcap. The 24x40 half pallet uses just 6.7 square feet, making it the go-to platform for high-visibility promotional programs at major grocery chains, club stores, and mass merchants throughout Florida and the eastern seaboard.

Florida Pallet Supply supplies half pallets to consumer goods manufacturers, food distributors, and club store vendors who supply Costco, Sam's Club, BJ's Wholesale, and major grocery chains. The Grocery Manufacturers Association provides retail display standards that reference the half pallet footprint. For a broader look at pallet options, see our standard pallet sizes guide.

Half Pallet Dimensions

What Size Is a Half Pallet?

A half pallet is half of the 48x40 inch grocery pallet, and it comes in two footprints: 48 x 20 inches, the size PECO publishes for its pooled block half pallet, and 24 x 40 inches, the whitewood half covered on this page. Both cover 960 square inches, half the deck of a 48x40. Overseas, the EPAL 6 half pallet is 800 x 600 mm. Confirm which footprint your retailer or display program specifies before you order.

Half pallet	Dimensions	Empty weight	Rated load
PECO 48x20 block half pallet (pooled)	48 x 20 x 5.56 in	28 lb	1,400 lb
24x40 whitewood half pallet (FPS stock)	24 x 40 in	22-30 lb	1,100 lb dynamic, 2,750 lb static
EPAL 6 Euro half pallet	800 x 600 x 144 mm (31.5 x 23.6 x 5.67 in)	About 21 lb	750 kg (1,653 lb) safe working load

Sources: PECO Pallet specifications and EPAL load carrier pages, as compiled in our pallet spec reference (reviewed October 14, 2026); 24x40 figures are our own stock specification above. A quarter pallet is a quarter of the 48x40 deck, such as 24 x 20 inches.

Key Industries

Industries Using Half Pallets

Retail & Club Stores

Costco, Sam's Club, BJ's Wholesale, and major grocery chains use half pallets extensively for floor stack displays. Vendor compliance programs at these retailers often specify the 24x40 footprint for promotional product programs. Consumer goods companies supplying Florida's many club store locations - and those across GA, NJ, MD, and DE - rely on Florida Pallet Supply for consistent half pallet availability.

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Food & Beverage

Food and beverage brands running in-store promotions, seasonal displays, and new product launches depend on half pallets to place their products in premium store locations. The 24x40 footprint fits in grocery endcap programs, checkout lane displays, and seasonal promotional areas. Florida Pallet Supply serves food and beverage vendors throughout the Southeast and Mid-Atlantic.

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Consumer Goods

Health and beauty, household products, and general merchandise brands running off-shelf promotional programs at major retailers specify half pallets for floor display programs. The compact footprint and low profile make the half pallet easy for store associates to manage and position. Florida Pallet Supply provides new and recycled half pallets for consumer goods companies across all five states we serve.

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FAQ

Half Pallet FAQ

What are the dimensions of a half pallet?

The two common half pallet dimensions are 48 x 20 inches and 24 x 40 inches, each exactly half the deck of a standard 48x40 pallet. Pooled programs use the 48x20 size: PECO publishes its 48x20 block half pallet at 48 x 20 x 5.56 inches, 28 pounds empty, rated for 1,400 pounds. Whitewood half pallets for endcaps and floor stacks are often built 24 x 40. In Europe the half pallet is the EPAL 6 at 800 x 600 mm.

What exactly is a half pallet?

A half pallet is a pallet that measures 24 inches by 40 inches - exactly half the deck area of the standard 48x40 GMA pallet. It is designed for retail display and promotional applications where the full GMA footprint is too large. The 24x40 half pallet provides 4-way forklift entry and can be handled with a standard pallet jack, making it compatible with existing warehouse and retail handling equipment.

How much weight can a half pallet hold?

A new 24x40 half pallet has a static load capacity of 2,750 lbs and a dynamic capacity of 1,100 lbs. For typical retail display applications - cases of food, beverage, or consumer goods - these ratings are more than adequate. Most retail floor display loads range from 500 to 1,500 lbs, well within the half pallet's capacity. Contact Florida Pallet Supply if your display loads approach the upper end of the capacity range.

Do major retailers like Costco accept half pallets?

Yes. Costco, Sam's Club, BJ's Wholesale, and major grocery chains all accept half pallets for floor display programs. Most major retailers have specific vendor compliance guidelines for display pallet programs that reference the 24x40 half pallet as the preferred display unit. Always confirm with your specific retail customer's vendor compliance team before finalizing your display pallet specification.

Are recycled half pallets appropriate for retail display?

Grade A recycled half pallets are appropriate for many retail display applications, particularly for heavy or opaque products where pallet appearance is not visible to the consumer. For high-visibility displays where the pallet is seen by shoppers, new half pallets provide a cleaner appearance. Florida Pallet Supply offers both new and Grade A recycled half pallets - discuss your display requirements with our team to choose the right grade.

Does Florida Pallet Supply deliver half pallets in Florida?

Yes. Florida Pallet Supply delivers half pallets throughout Florida and across GA, NJ, MD, and DE. We serve consumer goods companies, food manufacturers, and distributors who supply retail and club store locations throughout the Southeast and Mid-Atlantic. Contact us to discuss volume, scheduling, and delivery options for your half pallet program.